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TikTok is introducing a new feature that allows them to lessen the quantity of AI-created media appearing in their feeds. This move comes as the service disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a increase in content created by AI, driven by new content generation software.

The Broader AI Trend

Recent reports that nearly a tenth of the fastest-growing content creators on a popular video site only show content made by AI. A considerable share of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.

Our research shows that numerous viewers like content produced via AI tools, including digital art to science explainers, and we want to offer the community the option to adjust the amount of that, according to their own likes,” commented a company executive.

Volume and Proportions

TikTok disclosed that there are currently 1.3bn videos on its network labeled as artificially created. Collectively, in excess of 100 mn pieces of content are added to the service each day, making clips made by AI a minor part of its overall inventory.

User Control Features

Members will be able to decrease or raise the volume of AI-generated videos they see by opening the content preference feature in the platform and choosing AI-made media. Further subjects that currently be controlled under the tool include current affairs, style, cosmetics, and choreography.

Platform Guidelines

Its guidelines oblige users to label “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the service will from now on add an “AI-made” tag to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This action is designed to stop users from seeking to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is furthermore establishing a $2m educational fund for experts and groups to produce informative material about using AI responsibly. This project will benefit charitable organizations focused on educating coding and technology.

Platform Protection

The video-sharing app has justified its content review process, following debate over proposals to make redundant hundreds of content moderators in the UK. The company is set to reduce 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.

A trust and safety lead clarified that people-led review would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it gets reviewed by humans. The company announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”