This Corporate Battle For CNN Reveals How Flawed American Media Has Become.
Late Thursday, while unconfirmed reports spread regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.
While the network is hardly a impeccable news source, her statement rang true to many. It remains one of the organizations where there exists fact-based and mostly reliable reporting – especially during breaking news situations such as the one unfolding near a New Hampshire storage facility.
A Precarious State Amid a High-Stakes Battle
But CNN, now 45 years old, finds itself in a uncertain position as two massive media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the future of CNN has been drawn into a major game of mergers and acquisitions, not as a question of what benefits the news-consuming public.
“This is yet another example of the deep structural problems with origins in many years of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The speculation about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“It is often framed as a business story with powerful individuals as the protagonists, but there is hardly any discussion of the public interest,” Pickard added.
The Complicating Element: Donald Trump
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” adversary.
Think back to the cries of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now says that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.
He has grounds to like that bidder more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Possibility of Continued Uncertainty
Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a standalone company. Such a move could be a welcome development to many at the network, but it’s hardly a guarantee of stability. That structure could position CNN for yet another acquisition. It never ends.
According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance stated that competition laws should block both deals.
“Either merger would be detrimental to the country, and both should be opposed by regulators,” Wu argued.
The Core Issue and a Way Ahead
Regardless of the resolution with this particular battle, the larger issue remains.
“The present media landscape is a highly system hostile to democracy, but we must resist the belief that change is impossible,” Pickard said. Regulatory choices – originating in the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will never happen.
Measures that bolster independent news organizations, aid local journalism, subsidize public media, and prevent the accumulation of media power in a handful of hands are achievable – they are essential for a functioning democracy.
When it comes to media ownership, size does not equal quality. And news organizations like CNN must not be tools in the latest merger game.